Monthly Archives: April 2022

Operations (“Ops”) functions are nothing new. Sales ops, marketing ops, and business ops roles have been prevalent in tech for decades. Now, the product has an operations capacity of its own: product ops.

While product ops roles are currently a relative rarity, conditions are right for this position to grow dramatically in the near future. And soon, product ops might find itself on equal footing with its popular predecessors.

This e-book covers the basics of the product ops function, why it’s on the rise, and where it fits within the larger product environment. We also share thoughts from practitioners of this fairly new field and offer advice for getting started with product ops. You’ll learn:

• The qualitative and quantitative metrics product ops cares about, including customer feedback, NPS, stickiness, and top feature requests
• What makes someone a “shadow” product ops person (and whether you might be one yourself)
• The core responsibilities of the product ops role and how they relate to overall strategic objectives

At the end of the day, you’re building your product to meet customers’ needs and solve their problems. What better source of insight into what those are and how they’re changing than your customers themselves?

Unfortunately, even the most sophisticated organizations often lack clear strategies and processes for collecting and managing the voice of the customer at scale—or worse, they simply ignore this valuable source of data. Our e-book, “The building blocks of a successful voice of the customer program,” offers a guide to building a robust program, so you can start turning those insights into fuel for improving your products and services to drive your business’s growth.

You’ll learn:

1. What voice of the customer programs are and why they matter
2. The best techniques for easily capturing feedback throughout the customer journey
3. How to build processes for managing and operationalizing customer feedback

Is your in-app guidance strategy based on hard data? Or are you just going with your best guess?

Are you delivering the right messages to the right people at the right time? Or are you simply blasting every guide out to every user?

Do your guides feel like they’re part of your product? Or do your users find receiving one to be a jarring, disconnected experience?

In-app guides are powerful tools for delivering exceptional product experiences, but it’s all too easy to use them improperly, or get a little carried away. In “Going beyond gut instinct: The dos and don’ts of strategic in-app guides,” we’ll show you which approaches to in-app guidance work, and which ones you should definitely avoid.

We’re all facing a major paradox. Product teams have access to tons of data these days—volumes more than we’ve ever had before. But the sheer scale of what’s available has many of us at a loss for how to best harness it all to measure product success.

This situation has become colloquially known as “analysis paralysis.” Overcoming it requires knowing exactly which metrics are the most important to track. That can vary from company to company, but we’ve put together a list of the 10 we consider universally crucial for every product team.

In “The 10 KPIs every product leader needs to know,” we break each of these metrics down, explain why they matter so much, and show you how to start tracking them.