The Ultimate Guide to Calculating Marketing Campaign ROI
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development.
The more customer data you have, the more powerful and precise your attribution models can be—and the more ROI you can drive from them. In this ebook, you will learn how to calculate the ROI of your marketing campaigns by harnessing attribution models and mastering three phases of a successful attribution implementation:
Banco Pichincha España lanza la división digital de Pibank con Red Hat
Banco Pichincha España buscaba una plataforma flexible y rentable para respaldar su nueva división digital, Pibank. El banco utilizaba Red Hat® OpenShift® en una nube privada para mejorar su tiempo de respuesta y para adaptarse a las tecnologías emergentes. Como resultado, el banco redujo el tiempo de salida al mercado y los costes operativos en más de un 50 % respectivamente, en comparación con otros métodos de infraestructura tradicionales. Pibank pudo adaptarse rápidamente a las regulaciones bancarias cambiantes mejorando a su vez su experiencia del cliente y creando una gran ventaja competitiva.
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Implemente la IA y el ML para potenciar su empresa
Las empresas aceleran la adopción de la IA y el ML gracias a Red Hat OpenShift. Descubra cómo lo logran.
Transforme sus datos en recursos empresariales valiosos y en una ventaja competitiva. Las tecnologías de inteligencia artificial (IA) y aprendizaje automático(ML) emplean los datos para ofrecer información empresarial relevante, automatizar las tareas y optimizar las funciones de los sistemas. Además, lo ayudan a transformar todos los aspectos de la empresa para que logre resultados que puedan medirse, como mejorar la satisfacción de los clientes y la competitividad.
Red Hat® OpenShift® proporciona una plataforma de Kubernetes empresarial para la nube híbrida que permite ejecutar cargas de trabajo en contenedores y desarrollar aplicaciones y flujos de trabajo con IA. Gracias a que ofrece recursos informáticos en función de las necesidades, posibilita la aceleración de los sistemas de hardware y brinda uniformidad en la infraestructura local y de nube, los equipos obtienen la velocidad y la flexibilidad que necesitan para tener éxito. Implemente herramientas y lenguajes conocidos y aprobados previamente en poco tiempo, sin la intervención manual de la TI; acelere las tareas de desarrollo de modelos e inferencias con respaldo para las unidades de procesamiento de gráficos (GPU) de NVIDIA; genere resultados de los modelos en contenedores y compártalos entre los equipos de manera uniforme, y simplifique el desarrollo de las aplicaciones basadas en IA/ML a través de las funciones integradas de DevOps.
Las empresas de todos los sectores utilizan Red Hat OpenShift para diseñar soluciones de IA/ML que ofrezcan resultados empresariales reales. Si quiere saber cómo lo hacen, lea este ebook.
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Brazilian bank builds instant payment network with Red Hat
Brazil’s economy, the largest in Latin America, is rapidly transitioning from cash-based to digital payments. To meet growing demand, the Central Bank of Brazil (BCB) created a new instant payment network, Pix. This innovative solution required a highly available, scalable IT infrastructure. With a new architecture based on Red Hat OpenShift, Red Hat Ansible Automation Platform, and technology from Red Hat Integration, BCB can cost-effectively support thousands of transactions per second while maintaining 24×7 service availability. This new service has also helped the bank promote competitive diversity in Brazil’s financial services market.
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How financial services can stay ahead of their customers’ needs
Red Hat and Intel recently commissioned IDG to conduct a survey of IT and business managers at US financial services organizations who were involved in cloud computing strategy and purchasing to better understand how they are deploying hybrid cloud. We discovered that the top considerations for improving customer experience included the need for flexibility, manageability, accessibility, and responsiveness. Read this analyst paper to discover three important steps in adopting hybrid cloud, and how Red Hat helps institutions mitigate the hybrid cloud portability challenge. Red Hat® Enterprise Linux® creates a consistent foundation across all environments. Red Hat OpenShift® provides an enterprise Kubernetes platform built on Red Hat Enterprise Linux that containerizes applications for easier portability and consistent functionality, and Red Hat Ansible® Automation Platform provides a solid foundation for building and operating automation across the entire hybrid infrastructure.
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The financial services industry (FSI) is fighting unique battles against disruptions. This Harvard Business Review Analytic Services report examines how the industry has had to quickly pivot to keep operations running and how companies are taking a fresh look at their digital transformation strategies. Going forward, more FSI organizations will use automation and other key technologies — for resiliency, agility, and innovation — all to enhance the customer experience.
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Modernize your payment infrastructure with Red Hat
As the largest open source company in the world, Red Hat believes using an open development model helps create more stable, secure, and innovative technology. We have spent more than two decades collaborating on community projects and protecting open source licenses so that we can continue to develop software that pushes the boundaries of the software industry.
Red Hat revolutionized the operating system 25 years ago with Linux®. We have built upon that experience to create a cloud platform that provides the tools (Figure 1) needed by payment organizations to operate more efficiently and innovate more quickly. It includes a robust set of application and developer tools that help organizations simplify their technology estate and be more competitive.
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If there are two words federal cybersecurity experts hear most frequently today, they are probably “zero trust.” Not only are there plenty of mandates and other requirements to move in that direction, but there are practical reasons as well. It reduces agency risk; provides better control over access, assets and users; and improves the overall cybersecurity posture of the agency.
While all agencies are working toward zero trust, getting all the way there can seem overwhelming, but it’s definitely doable—and it doesn’t have to be all-consuming. By approaching the issue systematically and taking the time to do it right, all agencies can get there.
Read more to find out ways to help your agency achieve the goal.
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Federal Zero Trust Strategy: OMB M-22-09 sets new goals
Federal Zero Trust Strategy: OMB M-22-09 sets new goals
The Cybersecurity Executive Order requires every federal agency to adopt zero trust, and OMB published an updated Federal Zero Trust Strategy in Memorandum M-22-09. It outlines three Identity goals that every agency must achieve by the end of fiscal year 2024. Learn how you can quickly accomplish these goals now.
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The Cybersecurity Executive Order requires every federal agency to adopt zero trust, and the CISA Zero Trust Maturity Model aids the transition. It shows five pillars of zero trust, and the first is Identity. Learn why zero trust begins with identity, and how to quickly achieve optimal identity maturity.
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