The Ultimate Guide to Calculating Marketing Campaign ROI
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development.
The more customer data you have, the more powerful and precise your attribution models can be—and the more ROI you can drive from them. In this ebook, you will learn how to calculate the ROI of your marketing campaigns by harnessing attribution models and mastering three phases of a successful attribution implementation:
KFC Enhances Data Sharing Capabilities and Improves Reporting with Snowflake
Learn how Snowflake enabled KFC to simplify their data integration efforts, unify their data in the cloud, and provide “buckets” of insight in a fraction of the time.
Unite Your Enterprise with a Modern Cloud Data Platform
WHAT YOUR CLOUD DATA PLATFORM SHOULD DELIVER
Many analytics solutions create and rely on disparate data silos, increasing the complexity for IT professionals, and delaying time to value for business professionals who need data-driven insights, fast.
A properly architected cloud data platform automates many essential tasks from how data is stored and processed to transaction management, security, governance and metadata management.
In addition, a modern cloud data platform should provide:
A multi-cluster, shared data architecture across any cloud
Secure and governed data sharing in real time
A near-zero maintenance platform delivered as a service for all your data workloads
To build and transform your business with data, you need technology that enables you to easily and securely unify, integrate, analyze, and share data. Unfortunately, data for many businesses is in silos, whether on premises or in the cloud.
The Snowflake Data Cloud is a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. The Data Cloud removes silos to enable discovering, managing, and sharing data among business units, suppliers, other business partners, and customers.
By downloading this ebook, you’ll get insight into:
Securely sharing data locally and globally
How the Data Cloud functions for specific industries
If you’re working in spreadsheets to do analysis, 90% of your workday is taken up by menial tasks you’d rather not be doing. Formatting data sources. Cleaning and parsing. Applying formulas.
By the time you get to the good stuff — analyzing — you’re worn out and running late to deliver your insights. When job dissatisfaction starts to kick in, it’s time to make a change.
In this e-book, you’ll discover how easy it is to switch to a modern analytics approach. Use the spreadsheet skills you’ve already got — but take advantage of repeatability, transparency, and all the other great features of self-service analytics.
Download this guide to learn:
How to spot the 10 symptoms of overdependence on spreadsheets
How self-service analytics can simplify and automate your daily routine
Which spreadsheet skills translate into powerhouse analytics functions
Why making the switch isn’t difficult — it’s a change in mindset, not skillset
Revolutionize the way you spend your day. Download your guide now.
Six Ways to go from Analytics Friction to Instant Outcomes Whitepaper
Gut instinct, or data-driven insight? It’s an important choice that can make a huge difference to your bottom line. So this time around, sidestep all the emotional debates and move straight to fact-based agreement.
How? By scaling your analytics — with the help of automation, of course. Others have already done it, and this whitepaper lays out the challenges they’ve faced as well as the successful steps they’ve taken. Find out:
How, and why, you could miss out on crucial information for your next decision
The biggest likely barrier to accessing and using all your valuable data — not just part of it
The simple answer that can immediately eliminate most of your analytical roadblocks
Automating Analytics: A Human-Centered Approach to Transformative Business Outcome
“Transformation without analytics is just digitization. Analytics makes it transformative.”
—David Sweenor, Senior Director, Product Marketing, Alteryx
Discover how analytics automation can liberate your people, freeing them from manual, repetitive tasks to focus on work that matters most — delivering breakthrough business outcomes.
Download this O’Reilly e-book and learn how:
A human-centered approach enables more people to deliver breakthrough outcomes with democratized access to data and analytics via user-friendly data pipeline automation
Leading organizations save operational expense and optimize the value of their workforce with analytic automation that reduces labor-intensive, mundane tasks
Analytics automation provides employees and leadership continuous and easily maintained insights
Through all of these transformational capabilities, see how analytics automation helps to create an agile organization that can better serve its customers and clients while improving financial success.
While organizations are placing an even greater emphasis on improving employee data and analytics skills, challenges such as data complexity, technology constraints, skills gaps, and lack of analytics automation continue to impact productivity.
According to IDC’s Infobrief, sponsored by Alteryx1 of more than 1,100 data workers across the globe, “62.4 billion hours are lost annually worldwide due to unsuccessful and inefficient data and analytic activities”.
To compete in today’s digital-first world, organizations will require data and analytic democratization, unified tooling, and the upskilling of data workers.
Whether you’re looking to benchmark your organization against industry peers, or just looking for data to support organizational transformation, this report will help you understand:
The current skillsets of data-natives and solutions that enable upskilling
How to improve the data and analytics experience
Tips for democratizing data and analytics in a digital-first world
Download the latest IDC research to read all the key findings.
1IDC InfoBrief, sponsored by Alteryx, Data and Analytics in a Digital-First World, doc #US48688922, January 2022
Gathering mountains of tax data is likely consuming more than half your or your team’s day. After all, tax functions spend more than 50% of their time gathering tax data and less than 30% of their time on strategic tax analysis.
Top performers in tax have adopted a modern tax strategy that accelerates decision-making capabilities and improves accuracy. A Brief Guide to Innovating Tax with Analytics discusses how to:
Achieve peak performance in five critical tax processes
Flip your tax data into a strategic business asset
Capitalize on real success stories in R&D, state income tax, and more
Transform your tax analytics with a solution that creates huge efficiency and productivity gains. Download your whitepaper now.
5 Common Tax Processes You Can Automate in One Week
According to McKinsey, an incredible 81 percent of tax processes can be partly or fully automated.
And they should be, to prevent costly fatigue, missed deadlines, fines, and penalties.
Those things add up. In fact, studies show companies pay more than $10 million a year for exactly the kind of issues that automation prevents. But you don’t have to.
In the e-book, find out how to stop paying fines, fees, and the price of human error, by automating these five key processes — and increasing effectiveness per FTE from 30 to 50 percent:
Tax reconciliation and validation
Fixed asset depreciation
Research and development credits
Sales appointment
Income tax
Get your copy and empower your own tax professionals to blast through repetitive processes, so they can deliver on time and in compliance.