Adobe named a Leader in headless content management.

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Adobe named a Leader in headless content management.

We’re excited to be named a Leader in the IDC MarketScape:
Worldwide Hybrid Headless Content Management Systems 2023 Vendor
Assessment. Read an excerpt of the report to learn the strengths of
Adobe Experience Manager Sites, including:
 
  • The ability to control the content delivery at the authoring environment
  • An advanced in-context visual editor for headless and templated
    experiences
  • Generative AI to create on-brand content variations for personalization

Adobe named a Leader for digital asset management

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The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Adobe named a Leader for digital asset management

According to this Forrester report, “DAM customers should look for
providers that integrate and perform at scale to drive precise consumer
interactions, intelligently apply AI to manage the content deluge, and
drive more enterprise value with an expanded role of design and
strategic creativity.”
 
Read The Forrester Wave: Digital Asset Management Systems, Q1 2024 to
discover why Adobe was recognized as a Leader in this evaluation across
current offerings, strategy, and market presence.

How real-time engagement keeps you in sync with customer needs.

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How real-time engagement keeps you in sync with customer needs.

The change to a cookie-less world has made navigating customer journeys more complex than ever. What hasn’t changed is the essential need to understand all aspects of your customers’ journey in real time.
 
Read our latest report When Moments Matter for a closer look at how the powerful tools found in Adobe’s Customer Journey Analytics and Real-time Customer Data Platform can help you continue to create relevant, personalized experiences for your customers no matter how the cookies crumble.
 
Fill out the form to view the report.

Be the MVP of tailored sports journeys.

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Be the MVP of tailored sports journeys.

In a recent study, 73% of Gen Z respondents said that personalized sports content is important. But those same respondents also wanted minimal notifications. What should brands do?

Media and entertainment brands must make tailored customer journeys a winning game. Get tips on reaching Gen Z their way in our new infographic, Create Next-Gen Fan Experiences for Gen Z in Sports and Entertainment.

Engage every fan with personalized experiences.

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Engage every fan with personalized
experiences.

The media, entertainment, and telecom industry is facing high demand for personalized experiences. In fact, 73% of customers expect to be delighted both before and after purchase, yet just 18% said these industries are meeting the standard.

Adobe and Forrester surveyed hundreds of media and entertainment decision-makers and consumers to uncover valuable insights to help your organization take the customer experience to the next level. Explore the top findings in our infographic Personalization Is Paying Off for Media, Entertainment, and Telecom Firms.

Give your fans a front-row seat to better experiences.

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Give your fans a front-row seat to better experiences.

In today’s fierce race to keep an audience’s attention, media and entertainment brands need to opt-in, collect, and manage data to deliver next-gen experiences.
 
Check out The Most Valuable Fan to discover:
 
What to know about rising fan expectations
 
The importance of creating meaningful experiences
 
How to use “zero-party” data to power personalization at scale
 
The importance of balancing privacy and personalization