Adobe named a Leader for digital asset management

Adobe named a Leader for digital asset management

According to this Forrester report, “DAM customers should look for providers that integrate and perform at scale to drive precise consumer interactions, intelligently apply AI to manage the content deluge, and drive more enterprise value with an expanded role of design and strategic creativity.
 
 
 
 
Read The Forrester Wave: Digital Asset Management Systems, Q1 2024 to discover why Adobe was recognized as a Leader in this evaluation across current offerings, strategy, and market presence.

Prepare for a cookieless future with Adobe

Prepare for a cookieless future with Adobe

As the demand for data privacy and more personalized experiences meets the end of tracking third-party cookies, customer experience professionals are met with an opportunity to transform both their acquisition strategies and their customer experiences.
 
Read Thinking Beyond the Third-Party Cookie to learn how Adobe can help you thrive in a cookieless world.

Unlock the power of generative AI for business.

Unlock the power of generative AI for business.

Learn how to adopt an intentional strategy and enhance business growth with generative AI. This guide has the main steps to get your business started, such as:
 
• Identifying the challenges you want to solve
• Deciding who needs to be involved
• Outlining processes
• Assessing generative AI tools
• Establishing how you’ll get your workforce started

What customers really want from your digital experiences.

What customers really want from your digital experiences.

Customer expectations and preferences are evolving rapidly — at the same time, our research shows there are critical gaps between executive perceptions and customer needs.

Check out the State of Digital Customer Experience report to discover what C-level executives, organizations, and consumers are saying about what’s important to them in their buying process — and get insight into what will close the gap between what customers expect and what executives are prioritizing.

Security Leaders Handbook: The strategic guide to cloud security

Security Leaders Handbook: The strategic guide to cloud security

Practical guide to cloud security maturity

Organizations of all sizes and industries, from small businesses to large enterprises, are adopting more cloud to realize the benefits of scalability, flexibility, and cost-effectiveness for their business. At the same time, the cloud has led to the largest transformation of security in our lifetimes. Organizations grappling with the new and unique security challenges to protecting their resources and data in the cloud.