The Ultimate Guide to Calculating Marketing Campaign ROI
The Ultimate Guide to Calculating Marketing Campaign ROI
Marketing attribution is key to determining how various channels, messages, and offers impact customers’ decisions. Successful ROI measurement can result in optimized marketing spend, higher conversion rates, improved personalization, optimized creative assets, and improved product development.
The more customer data you have, the more powerful and precise your attribution models can be—and the more ROI you can drive from them. In this ebook, you will learn how to calculate the ROI of your marketing campaigns by harnessing attribution models and mastering three phases of a successful attribution implementation:
- Eliminating data silos and unifying customer data
- Activating data science to maximize ROI
- Fostering cross-functional collaboration
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5 Reasons why insurers should modernise their claim payment process
5 Reasons why insurers should modernise their claim payment process
Empower yourself and your business with PayPal’s latest eBook 5 reasons why insurers should modernise their claim payment process’ where you’ll learn how to: keep up with changing demographics, improve customer satisfaction, reduce claim expenses and deliver fast claim payment.
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Practical Steps to Business Agility: An Essential Guide to Active Planning for Financial Services
Practical Steps to Business Agility: An Essential Guide to Active Planning for Financial Services
Make the case for agile planning at your organization.
To stay competitive in today’s world, financial services organizations need to be able to pivot quickly with data-driven insights.
This guide outlines three steps to break down the spreadsheet status quo and build a more agile, collaborative, and resilient organization with active planning.
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The CFO’s Secret to Global Business Expansion Whitepaper
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The CFO's Secret to Global Business Expansion Whitepaper
Globalization Partners and CFO Research surveyed C-level executives at U.S. companies to learn first-hand their challenges when it comes to global expansion – and their best practices to work through those challenges.
Here’s a sample of what they found:
- 94% of those surveyed believe a global employer of record (EOR) can do a much better job of overcoming potential barriers to operating in a new country than a company can do in-house.
- 51% say legal and HR compliance is the top benefit of working with a global EOR.
- 58% said they already use a global EOR, or plan to do so within the next three years.
Download the whitepaper to understand the challenges—and the solutions of global expansion.
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IDC Worldwide Human Capital Management and Payroll Applications Software Market Shares, 2020
IDC Worldwide Human Capital Management and Payroll Applications Software Market Shares, 2020
HCM and payroll vendors have had to meet new customer demands as organizations return to the workplace or set up hybrid schedules.
This IDC report explains how:
- Vendors have stepped up to support new ways of working
- Leading vendors compare in terms of revenue and market share
- The HCM/payroll vendor market achieved 7% growth throughout a year of unprecedented change
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Webinar: Stay More Secure When You Migrate SQL Server to Azure
Webinar: Stay More Secure When You Migrate SQL Server to Azure
Help secure your SQL Server applications and databases when migrating to Azure. Watch this webinar to learn how Azure can protect your apps and databases with industry-leading intelligence and built-in security controls—while helping to reduce your total cost of ownership.
Discover how migrating SQL Server to Azure can help you:
- Take advantage of the most comprehensive compliance coverage of any cloud.
- Get multilayered protection with built-in network security, encryption, and access control.
- Continue using unique SQL Server security features to protect your data.
- Remediate potential threats in real time with intelligent threat protection and vulnerability assessment alerts.
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Tell us a little about yourself.
Wait… I can Demo
Wait… I can have multi cloud without the complexity?!
More cloud is the name of the game. It offers a competitive advantage and flexibility – but can bring with it a complexity crisis.
What if you could gain consistency of operations across all clouds? Simplifying your hybrid multi-cloud ecosystem with a singular approach to self-service provisioning, management, and governance.
You could bask in the newfound simplicity as you enjoy all the advantages of more (and more) cloud.
This report highlights essential features and capabilities needed to realize the full potential of your cloud strategy, and how the top vendors in the market stack up.We have helped simplify multi-cloud management in numerous companies similar to your company. Let’s chat to evaluate whether this is the right solution for your organization. My calendar is here [link to your calendar availability if you have one] please select a slot to set up a short call.
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Cómo sobrevivir al ransomware: todo lo que hay que saber
Cómo sobrevivir al ransomware: todo lo que hay que saber
Por qué el ransomware no desaparecerá a corto plazo
Los ataques de ransomware siguen acaparando titulares y su grado de sofisticación no deja de aumentar.
¿Cómo ha evolucionado el ransomware desde su descubrimiento allá por 2005? ¿Quiénes son más vulnerables a estos ataques en la actualidad? ¿Qué se recomienda para mitigarlos y prevenirlos?
Descargue el informe técnico «Cómo sobrevivir al ransomware: todo lo que hay que saber» para descubrir:
- un repaso a los aspectos básicos del ransomware;
- los cambios que están experimentando los métodos de extorsión;
- maneras de prepararse para un ataque de ransomware y de prevenirlo;
- motivos por los que Cortex®XDR™ es el futuro en lo relativo a la contención de las amenazas a la red, los endpoints y la nube; todo, desde una única consola.
Descargar documento técnico
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Cortex XDR ofrece una prevención activa general del 100 % según AV-Comparatives
Cortex XDR ofrece una prevención activa general del 100 % según AV-Comparatives
Por qué Cortex XDR obtuvo la máxima certificación
En la última prueba de AV-Comparatives sobre prevención y respuesta en el endpoint (EPR, por sus siglas en inglés), Cortex® XDR™ volvió a ser nombrado «Líder estratégico».
La evaluación de AV-Comparatives abarca la prevención de amenazas en el endpoint, la facilidad de uso y la exhaustividad de las funciones de investigación y respuesta. Así, se garantiza que queden reflejados tanto la eficacia de la seguridad como el coste total de propiedad de las soluciones.
Descargar el informe de AV-Comparatives hoy mismo para conocer lo siguiente:
- Qué criterios de evaluación se utilizan en este informe sobre EPR.
- Cómo se combinan la evaluación de la prevención y las funciones de detección y respuesta para esta prueba.
- Qué grado de eficacia ofrece cada producto, incluidas las acciones de respuesta, la elaboración de informes y la correlación de datos.
- Cómo Cortex XDR ofrece funciones de prevención y respuesta líderes en el sector con un coste total de propiedad bajo.
Descargar Informe
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