beginners-guide-to-crm-ebook-salesforce

THE BEGINNER’S GUIDE TO CRM

‘CRM’ stands for customer relationship management, which is a technology
for storing and managing all your company’s relationships and interactions
with customers and prospects — all in one central location. But it’s not just
a fancy contact list. A CRM solution is one of the most valuable, game-changing pieces of business technology available because of how it helps
you use your customer data.

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STATE OF SALES

STATE OF SALES

For the fifth edition of our “State of Sales” report, Salesforce Research
surveyed more than 7,700 sales professionals worldwide to discover how
sales organizations are:

  • Maximizing value amid economic headwinds
  • Meeting changing buyer expectations more efficiently
  • Leaning more into sales operations as a strategic partner in business success
  • Using enablement tactics to turn all reps into MVPs

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Il report globale su “State of Data and Analytics”

Il report globale su "State of Data and Analytics"

Scopri i trend emersi dalle interviste a oltre 10.000 decision maker globali, Italia inclusa, sui cambiamenti nell’utilizzo di analytics avanzati, sulla gestione dei dati e sulla maturità dei processi decisionali con l’avvento pervasivo dell’Intelligenza Artificiale.

Scopri alcune anticipazioni con le dashboard interattive.

The Rx for consumer loyalty: Personalization.

The Rx for consumer loyalty: Personalization.

Over 50% of insured adults expect personalized online care. But how do
you use consumer data to create those one-on-one experiences in ways
they can trust? The answer may be less complicated than you think. Read
this report to learn:

  • How healthcare consumers really feel about data use
  • Top consumer concerns regarding health data
  • Tips for using data in smart, safe ways to personalize healthcare

Data: the path to better quality healthcare.

Data: the path to better quality healthcare.

Data-driven digital experiences have reached the healthcare sector —
and it’s reasonable to be skeptical about using consumer data to
personalize experiences. However, we have some fresh insight that might
change your mind. Read this infographic to learn:

  • What healthcare consumers really think about data use
  • How to keep the edge on consumer trust
  • Ways to use data correctly and responsibly
  • Tips to meet customer expectations with personalized
    experiences
  • How data can help you provide better quality care

Adobe is a leader in content management

Adobe is a leader in content management

Adobe has a strong vision of personalization at scale with new innovations — and getting recognized for it. Check out The Forrester Wave™: Content Management Systems, Q3 2023 report and discover why Adobe was named a leader. In this report learn:

  • How Adobe pushes the boundaries of content management and headless innovations
  • How it’s a good fit for large enterprises looking for a full-featured and innovative CMS
  • How it targets breaking down silos between creatives, business teams, and developers

Adobe named a Leader in headless content management.

Adobe named a Leader in headless content management.

We’re excited to be named a Leader in the IDC MarketScape:
Worldwide Hybrid Headless Content Management Systems 2023 Vendor
Assessment. Read an excerpt of the report to learn the strengths of
Adobe Experience Manager Sites, including:
 
  • The ability to control the content delivery at the authoring environment
  • An advanced in-context visual editor for headless and templated
    experiences
  • Generative AI to create on-brand content variations for personalization

Adobe named a Leader for digital asset management

The Forrester Wave™: Digital Asset Management Systems, Q1 2024

Adobe named a Leader for digital asset management

According to this Forrester report, “DAM customers should look for
providers that integrate and perform at scale to drive precise consumer
interactions, intelligently apply AI to manage the content deluge, and
drive more enterprise value with an expanded role of design and
strategic creativity.”
 
Read The Forrester Wave: Digital Asset Management Systems, Q1 2024 to
discover why Adobe was recognized as a Leader in this evaluation across
current offerings, strategy, and market presence.

How real-time engagement keeps you in sync with customer needs.

How real-time engagement keeps you in sync with customer needs.

The change to a cookie-less world has made navigating customer journeys more complex than ever. What hasn’t changed is the essential need to understand all aspects of your customers’ journey in real time.
 
Read our latest report When Moments Matter for a closer look at how the powerful tools found in Adobe’s Customer Journey Analytics and Real-time Customer Data Platform can help you continue to create relevant, personalized experiences for your customers no matter how the cookies crumble.
 
Fill out the form to view the report.